According to my research, environmental awareness increases as a country prospers and its people gradually increase their interactions with other countries. Constant exposure to different parts of the world with diverse issues develops people's understanding and knowledge about environmental management, For example, the media provides an avenue for information exchange so that countries become aware of the situation of other countries. When BP oil spill occurred, scenes of the accident were shown on BBC and CNN. As a result, many people came to have an idea of how disastrous an oil spill can be. Through media, environmental disasters like the oil spill have heightened people's awareness of the nature of disasters and the various countermeasures to alleviate adverse effects.
In addition, environmental campaigns are spreading through media. People are uploading videos, which can greatly attract people's attention, showing how to reduce pollution on YouTube, Facebook, and Twitter. For example, Greenpeace is an organization which aims to change altitudes attitudes and behavior, protect and conserve the environment and promote peace by bringing about an energy revolution that defends oceans, protects forests, work for disarmament and peace, creates toxic-free future, and campaigns for sustainable agriculture. This organization uses diverse techniques to communicate with people.
